Beyond the Ballot, a civic campaign for young Kenyans.
Client
Chevening Alumni Kenya
Type
Campaign · Identity · Toolkit
Audience
Young people in Kenya
Scope
Identity, templates, reel, toolkit
The Brief
Democracy does not end on Election Day.
Beyond the Ballot is a youth civic action campaign from Chevening Alumni Kenya. It shows young people how to take part in government after the vote: who holds which office, how county budgets work, how to file a petition and how to request information. I designed the identity and brand guidelines, the social channels and templates, a short campaign reel and the full civic toolkit.
Learn. Engage. Make a Difference.
Identity
Torn paper, a hand-lettered wordmark and one loud blue.
The mark
A young figure stands tall with arms raised, ready to rise. Two abstract Bs frame the figure like wings, standing for Beyond and Ballot. Together they say that civic participation goes past casting a vote, and the human figure keeps the young citizen at the centre of the movement.
Primary colours
White
#FFFFFF
Black
#0D0D0D
Red
#E63125
Secondary colours
Blue
#0051FF
Green
#2FE863
Vivid Red
#FF6152
Mute-green
#22A55E
Vivid Cyan
#00D1C1
Grey Orange
#D9A441
A bold, high-contrast palette rooted in Kenyan and UK identity, bright enough to hold its own on a fast-scrolling social feed.
Typography
Literata
Headlines and section headings
Montserrat
Body copy, labels and captions
Sedgwick Ave Display
Short handwritten accents and emphasis
Brand guidelines: logo, type, colour, textures and applications
Social Channels
One look across every channel.
Facebook cover
Profile pictures and handles
Facebook: Beyond the Ballot
Instagram: @beyondtheballotke
X: @Beyondballotke
Social Templates
Templates the team can reuse in two languages.
Infographic and poster templates for events, radio guest announcements, quizzes and explainers, set up in English and Kiswahili so the same system works for every audience.
Posters
English and Kiswahili
Event countdown
English and Kiswahili
Guest announcements
Radio guests
Did you know
Explainer
True or false
Myth busting
Audience prompts
Quiz and questions
Campaign Reel
A short reel that ends on a QR code.
A 10 second vertical piece for social, built from the same torn paper and brush type as the rest of the campaign. It closes on a QR code and link that take people straight to the digital toolkit.
Open the toolkit↗The Toolkit
A 37 page toolkit, one colour for each section.
The Youth Civic Action Toolkit runs through 12 sections, from how elections work to forming a political party. Each section opens in its own colour, and the pages inside use diagrams, step ladders and fill-in templates so readers can act on what they learn. I also prepared a print-ready CMYK edition.
37
Pages
12
Sections
2
Editions
Cover and welcome page
Section openers
Inside pages