Africa Month, one identity, carried across four weeks of storytelling.
Assets
46 total
Structure
4-week arc
Format
English & French
Client
Gates Foundation Africa
The Arc
Launch, spotlight, story, showcase.
The largest single collection in this partnership. One brand system, held together by a recurring palette, wordmark, and supporting pattern, adapted week to week: from an opening provocation, through innovation and personal stories, to a closing celebration of the people behind the ideas.
Campaign Identity
One palette, held for a month.
Supporting Pattern
Ink Navy
12236d
Marigold
ebcb00
Ivory
f5f3ed
Ink Navy, Marigold & Ivory, held across every touchpoint, from carousels to quote cards.
Campaign Launch
Two carousels set the tone for the month: an open-ended provocation on Africa's future, and a direct look at what still needs fixing.
Innovation Spotlight
A set of innovation cards paired with a personal story, how one hospital moment led Simon Maina to start saving mothers' lives with a simple tool, plus supporting quote cards.
People-First Innovation
“What happens when innovation meets people where they are?”, a story carousel grounded in real settings, with quote and comparison cards backing up the argument with data.
Innovators & Changemakers
The month closes with a showcase carousel introducing the innovators and changemakers shaping Africa's future, one solution at a time.