Uganda Elections 2026, a visual identity built for the ballot.
Client
BBC News Africa
Type
Broadcast · Promo · Social
Year
2025
Scope
Full Visual Identity
The Concept
Where the visual identity came from.
The visual identity draws from the Ugandan flag, abstracting its colours into a flowing national ribbon that represents continuity, movement and the evolving nature of the country's political landscape. Integrated within this ribbon is a subtle election tick motif, referencing the act of voting, civic participation and the repetition of democratic choice.
Together, these elements create a unifying visual system that links leadership and citizens, reinforcing the idea of the electoral process as an ongoing, collective national experience rather than a single isolated event.
National Ribbon
Continuity & movement
Tick Motif
Civic participation
Core Brand Elements
Colour, pattern, and wordtype.
Colour Palette
Primary
#222222
Ebon
Primary dark
#f2f2f2
Lunar
Primary light
#b80000
Postbox
Primary accent
Highlight
#FFB42C
Yellow
Ugandan flag gold, civic energy
Built on BBC's core brand colours, applied creatively to show campaign distinction while remaining unmistakably part of one unified BBC visual family.
Use Cases
Broadcast, promo and social.
── Broadcast
── Promos
── Social Media
── Optimo Web Banner
