Uganda Elections 2026 — a visual identity built for the ballot.
Client
BBC News Africa
Type
Broadcast · Promo · Social
Year
2025
Scope
Full Visual Identity
The Concept
Where the visual identity came from.
The visual identity draws from the Ugandan flag, abstracting its colours into a flowing national ribbon that represents continuity, movement and the evolving nature of the country's political landscape. Integrated within this ribbon is a subtle election tick motif, referencing the act of voting, civic participation and the repetition of democratic choice.
Together, these elements create a unifying visual system that links leadership and citizens, reinforcing the idea of the electoral process as an ongoing, collective national experience rather than a single isolated event.
National Ribbon
Continuity & movement
Tick Motif
Civic participation
Core Brand Elements
Colour, pattern, and wordtype.
Colour Palette
Primary
#222222
Ebon
Primary dark
#f2f2f2
Lunar
Primary light
#b80000
Postbox
Primary accent
Highlight
#FFB42C
Yellow
Ugandan flag gold — civic energy
Built on BBC's core brand colours, applied creatively to show campaign distinction while remaining unmistakably part of one unified BBC visual family.
Use Cases
Broadcast, promo and social.
── Broadcast
── Promos
── Social Media
── Optimo Web Banner
