WAFCON 2024 the identity behind Africa's biggest women's tournament.
Client
BBC News Africa
Type
Broadcast · Promo · Social
Year
2024
Scope
Full Visual Identity
The Concept
Where the visual identity came from.
The WAFCON 2024 branding is a vibrant celebration of African tradition and the rising power of women's football. The pattern design, filled with silhouettes of female players in motion, captures the sport's dynamic energy and spirit of empowerment.
Central to the visual identity is the WAFCON logo, a football with a pattern that pays symbolic tribute to Morocco, that year's host nation.
Player Silhouettes
Dynamic energy & empowerment
Moroccan Pattern
Tribute to the host nation
African Tradition
Cultural celebration in motion
Core Brand Elements
Colour, pattern, and wordtype.
Colour Palette
Primary
#222222
Ebon
Primary dark
#f2f2f2
Lunar
Primary light
#b80000
Postbox
Primary accent
Highlight
#eb0000
Scarlet
Celebration & energy
Built on BBC's core brand colours, applied creatively to show campaign distinction while remaining unmistakably part of one unified BBC visual family.
Use Cases
Broadcast, promo and social.
── Broadcast
── Promos
── Social Media
